Victor M. Lopez - Realtor / Broker Associate
1 Parkway Plaza, Suite 100, Oakbrook Terrace, IL 60181
C: 630-660-1292 O: 630-954-4600 F: 781-609-0654
24-Point Real Estate Marketing Plan
Coldwell Banker Realty Real Estate Marketing Action Plan (REMAP)
By Victor M. Lopez
1. Our Experience
Coldwell Banker has been a leader in real estate since 1906, closing hundreds of thousands of transactions. Our global network and local expertise consistently rank us among the top brokers nationwide, providing both national and international recognition for our listings.
2. Establishing a Marketable Price
We provide a comprehensive Competitive Market Analysis (CMA) to determine the optimal list price for your property—ensuring it sells quickly while maximizing your return.
3. Net Proceeds Estimate
We generate a detailed estimate of the net proceeds you can expect from your sale. This transparent approach allows you to price your home accurately without padding, giving confidence to both seller and buyer.
4. Staging Your Home
Homes in top condition sell faster and at higher prices. We provide tailored guidance on preparing and staging your property—highlighting its best features at no extra cost.
5. Coldwell Banker Realty Yard Sign
Our distinctive signs, featuring the Coldwell Banker logo, large phone numbers, and website information, generate significant buyer interest. A simple sign can be the first step toward finding your buyer.
6. Digital Lockbox
Electronic lockboxes increase showings by up to 40%. Our infrared lockboxes ensure security and provide a record of the last 50 openings, including who accessed the property.
7. Midwest Real Estate Data (MRED) MLS
We list your home on MRED MLS, covering 40+ counties in Illinois and reaching over 65,000 agents. Your property will debut with maximum exposure and professional presentation, including high-quality photos.
8. Personal Phone Service
We answer calls personally and promptly. Unlike other agents, we don’t rely on voicemail or restricted call hours. You and prospective buyers always reach a real person.
9. Email Marketing to Top 500 Agents
Your property will be featured in targeted email campaigns sent to the area’s most active selling agents, increasing visibility and buyer interest.
10. Professional Digital Photography & Video Tours
We take 20–40 high-quality photos of your home and enhance them digitally for use across MLS, email, flyers, and web platforms. We also create full-screen video tours and YouTube walkthroughs to attract buyers online.
11. Dedicated Home Website
Your property receives a custom website with detailed descriptions, professional photos, community insights, and school reports—providing potential buyers with a comprehensive online experience.
12. Global Internet Exposure
Out-of-town buyers account for many sales in Chicago. Your home will be listed on over 8,000 websites, including ColdwellBanker.com, Realtor.com, Zillow, Trulia, HotPads, and local portals, ensuring worldwide visibility 24/7.
13. IDX Marketing
Through Broker Reciprocity, your listing will appear on the websites of all agents with MLS integration, further expanding your property’s reach.
14. Internet Search Engine Submission
We submit your listing to major search engines to improve online visibility and drive traffic to your property page.
15. Home Feedback System
Every showing is tracked in our Home Feedback System, which automatically follows up with agents up to three times for buyer feedback. You will receive private online access to view statistics, comments, and showing updates.
16. Buyers’ Agents Collaboration
We work with qualified buyers’ agents to ensure your home reaches the right audience, maximizing showings and offers.
17. Neighborhood Mailing & Telemarketing
We target local homeowners likely to upgrade to your property, sending postcards and flyers to generate interest from nearby move-up buyers.
18. Promotion to Other Brokers
Your property will be promoted to reputable brokers and sales associates in the Chicagoland area, which has over 50,000 active agents. We actively coordinate showings through this network.
19. Neighborhood Engagement
8–10% of homebuyers know someone in the area. We create interest in the surrounding neighborhood to encourage referrals and local awareness.
20. Qualifying Buyers
We pre-screen buyers for financial readiness, working with reputable lenders to ensure all offers come from qualified prospects.
21. Professional Property Flyers
Custom, full-color flyers highlight your home’s best features. These are used for showings, mailings, and online downloads, leaving a lasting impression on potential buyers.
22. Personalized Service
All contracts, documents, inspections, and escrow instructions are personally handled by the managing broker or myself. You will never be referred to an inexperienced assistant or in-house agent unfamiliar with your sale.
23. Relocation Services
We assist in finding your next home and provide resources to make your move smooth and stress-free.
24. Targeted Personal Marketing
For every new listing, we search our database for prior clients and prospects seeking a home like yours. We also contact top-selling agents via phone and email, proactively promoting your property beyond standard marketing channels.
Additional Services
Inspections: We coordinate all inspections, including pest control, roofing, and general home inspections.
Home Warranty: We provide home warranty information to improve marketability and reduce buyer concerns.
Purchase Offers: We review and negotiate all offers on your behalf, ensuring the best possible terms and outcome.
